was seeing a boom in its Mexican population. at that time."Īt the same time the spicy snack entered the American market, the U.S. Obviously, a lot of spicy flavors in the food, and so there was an opportunity to really get in the space and take hold because there really wasn't anything that was coming to the U.S. "They're used to different flavors, particularly in Mexico. Hispanics come from countries where they're used to a different palate," Filippelli explained. "Mostly Mexican-American, but a lot of U.S. And it was the spicy, chili powder profile that attracted Latinos, especially those of Mexican descent. At the time, in the 90s, we mainly had the basic potato chip flavors and maybe tortilla chips - and maybe Doritos with cheese," according to Filippelli.įlamin' Hot Cheetos were the first spicy snack to be mass-marketed to Americans. "You know, it wasn't easy to just go to the regular convenience store or the regular supermarket and pick up something like that. market in the early 1990s, and it's precisely the timing of their arrival that helped make them so popular among U.S. " seem to have a very strong foothold, and I think they just really understand the power of their brand." What makes them so popular?įlamin' Hot Cheetos entered the U.S. Hispanics really over-index in spicy snacks, Flamin' Hot Cheetos as well as Takis and all of the other smaller brands," Filippelli said. Memes are supposed to bring contentedness, not eliminate satisfaction, and incorporating racial stereotypes allows for the complete opposite.Get San Diego local news, weather forecasts, sports and lifestyle stories to your inbox. People who choose to allow the Hot Cheeto Girl stereotype to live on do not notice the insensitivity that follows. The Hot Cheeto Girls stereotype leaves a burning hole in society. “I don’t think this is appropriate considering that this was not the true intent behind the meme, essentially losing the purpose of the joke.” “As the meme evolved, it lost its humor due to targeting specific racial groups,” senior Angel Reji said. Those who posted videos claimed they were unaware of how offensive they had come across and eventually took them down. I don’t think this is appropriate considering that this was not the true intent behind the meme, essentially losing the purpose of the joke.” Senior Angel RejiĪt first, many people were afraid to admit to their wrongdoings and stood up for their videos and claimed it was just for fun, but after receiving various attack comments in opposition to the videos that blew up on the media, many people changed their statements. “At first, I thought the memes were entertaining just like any other meme until people turned it into racial stereotypes,” senior Jasmine Harika said “Then it just became cruel.” The offensive racial stereotypes seen within these videos included patting their heads for African American girls and speaking with a Latin accent for Latinas. People began to take to these media platforms to post these uncalled-for videos of themselves acting out like this “Hot Cheeto Girl” stereotype. “I just wish some people were able to develop a sense of humor that didn’t degrade people for things that are out of their control such as race, gender or sexuality.” “When the stereotype first gained popularity, I didn’t think much of it and I thought it was kind of funny, but now that it’s gained a whole new and degrading meaning I do not think it’s okay,” senior Cassidy Sutton said. “I just wish some people were able to develop a sense of humor that didn’t degrade people for things that are out of their control such as race, gender or sexuality.” Senior Cassidy Sutton The stereotype began as a female who constantly eats Hot Cheetos despite what hour of the day it is, as well as portraying the girls that do this as violent and argumentative.Īs the meme gained popularity throughout multiple media platforms aside from TikTik, including Instagram and Twitter, people started to integrate racial stigmas into the memes, specifically targeting Latina and African American females. The Hot Cheeto Girls meme first caught attention on one of social media’s newest platforms: TikTok. Social media is known for being the prime meme sharing space, however, sometimes people take it upon themselves to turn the content portrayed in memes into a reality, leading to stereotypes being blown out of proportion throughout the span of the internet.
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